Direct Competitor Assessment
Get a side-by-side comparison between your business and specific competitors you care about. Tentacull shows you where you win, where you’re behind, and exactly what to improve next.
What Is the Direct Competitor Assessment?
The Direct Competitor Assessment is a focused comparison tool that lets you pick one or more specific competitors and see how you stack up against them across services, keywords, backlinks, and overall digital presence.
Instead of looking at the whole industry at once, this view zooms in on the businesses your customers actually compare you to — the ones across town, across the street, or directly above you in search results.
🎯 Laser-Focused Matchups
Compare your business directly against selected competitors, rather than a broad industry average.
🧩 Shared vs Unique Offers
See which services and keywords overlap — and which ones are unique to you or to them.
📈 SEO & Backlink Head-to-Head
View which sites are linking to you vs. them, and who has the stronger authority profile.
👀 Real-World Positioning
Understand how a potential customer would see you compared to the other options in your area.
How It Helps Your Business
1. Clarify Your Competitive Edge
Quickly see what you offer that your competitors don’t — and where you can lean into those strengths in your messaging and pricing.
2. Expose Weak Spots Before Customers Do
If a competitor has more services, better coverage in certain keywords, or stronger backlinks, you’ll see it clearly and can plan how to close the gap.
3. Make Smarter Marketing Decisions
Instead of guessing which services to promote or which pages to optimize, use the comparison to decide what should move to the top of your to-do list.
4. Align Your Website With Real-World Competition
Use the insights to update your website, service pages, and content so that when a customer compares you side-by-side, you look like the obvious choice.
How to Use the Direct Competitor Assessment
You don’t need to be a data expert. Just follow these steps to get useful, practical insight:
- Select your business. Start from your business profile inside Tentacull so the platform knows which business to anchor the comparison to.
- Choose your direct competitors. Pick specific businesses that your customers are most likely to compare you against — by name, by area, or from the suggested list.
- Review services side-by-side. Look at which services you both offer, which services competitors have that you don’t, and which services only you provide.
- Check keyword and backlink overlap. See where your content and backlinks are strong or thin compared to those exact competitors.
- Turn gaps into an action plan. Use the findings to decide what to add, what to improve, and what to highlight in your marketing, website, and sales conversations.