What Keywords Are —
And How Tentacull Turns Them Into Growth

Keywords are the specific words and phrases people type into search engines like Google to find products, services, and information. They represent intent — the exact needs customers are trying to solve.

When your website content matches the right keywords, you make it easier for the right customers to find you at exactly the right moment.

Keywords are the backbone of how search engines understand your business. When your website is aligned with the right keywords:

• You appear higher in Google results
• You attract customers who are actively ready to buy
• You outrank local competitors in your niche
• You can identify profitable services to emphasize
• You uncover gaps where competitors are weak

Most businesses unknowingly rank for the wrong keywords — or none at all. Tentacull helps you see exactly where you stand and what to fix.

Keywords influence almost every part of your digital presence:

• Website pages — service descriptions, homepage headings, FAQs
• Google Business Profile — business description, posts, and updates
• Blog posts and articles — how-to guides, education, and resources
• Social media posts — captions, hashtags, and pinned content
• Backlinks & anchor text — what other sites say about you
• Advertising campaigns — Google Ads, Meta Ads, and other paid channels

When you consistently use the right keywords across these areas, you increase your visibility, authority, and conversion rates.

🔍 Deep Keyword Extraction

Tentacull scans your website, competitors’ websites, and industry benchmarks to identify every keyword tied to your business — including ones you may not even realize you rank for.

📊 Keyword Performance Tracking

Your dashboard shows:

• Which keywords your business currently ranks for
• Keywords your competitors dominate
• High-value terms you’re missing
• Keyword difficulty, traffic, and intent

This turns keyword data from something abstract into a practical roadmap for growth.

🪝 Service-Driven Keyword Mapping

Tentacull automatically maps keywords to the services you offer — giving you clarity about which offerings are pulling in traffic and which ones are almost invisible to customers.

🤝 Competitive Keyword Overlap

Your competitor assessment reveals:

• Shared keywords you all compete for
• Keywords only you rank for (unique strengths)
• Keywords only competitors rank for (opportunities)
• Spots where you can outrank local leaders with focused effort

🚀 Actionable Optimization Tips

Tentacull provides tailored, step-by-step suggestions based on your NAICS classification, local competitors, service list, and backlink profile. Instead of guessing what to optimize, you get a prioritized list of actions that actually move the needle.