Competitive intelligence workspace
See the market around you.
This page pulls your competitor landscape into one decision surface — growth, platform adoption,
backlink domains, backlink categories, services, keywords, and service-area coverage — so you can
spot where you are missing visible market signals.
Industry / cohort mode
Industry · NAICS 238160
Tyler
Demo Preview
Filter the assessment
Refine by geography, industry lens, and NAICS depth, then apply the scope.
View mode
Industry averages
You are seeing your business versus the broader cohort in the selected NAICS and city scope.
Cohort size
40
Businesses currently represented inside the active comparison cohort.
Owner profile
Acme Roofing Co.
All “owned” highlighting below is anchored to the currently selected owner business.
Assessment brief
A premium summary of what this page is built to answer.
What this page answers
What your market has that you do not.
The strongest opportunities are usually where adoption is high in the cohort and the owner does not yet show the same visible signal.
Platform coverage
Website and social adoption rates across the active cohort.
Authority signals
Referring domains and backlink category mix, including owned highlights.
Offer signals
Common services and keyword coverage in your market lane.
Territory signals
Service-area coverage and overlap inside the active scope.
Market Visibility
64%
Rank #7
of 40
in your market.
Current Cohort Rank
#7
Ranked against 40 businesses.
Top 17% overall.
Top 17% overall.
Businesses Tracked
40
Businesses with available market scorecards.
Scope
Tyler, TX · Roofing Contractors
Current geography and NAICS comparison scope.
How to Become More Competitive
These recommendations are generated from gaps between your business
and the strongest competitors in your market.
Add missing high-demand service pages
High Priority
Service Opportunities
88
Gap
Why this matters:
Several competitors advertise services that are common in the market but not clearly visible on Acme Roofing Co.
Recommended action:
Create dedicated pages for emergency roof repair, metal roofing, storm damage inspection, and commercial flat roofing.
Expected impact:
Improves search relevance and gives customers clearer entry points from Google.
Target competitor keyword gaps
High Priority
Keyword Gaps
81
Gap
Why this matters:
Competitors appear more often for local high-intent roofing searches.
Recommended action:
Prioritize content around roof repair Tyler TX, metal roofing Tyler TX, and storm damage roof inspection.
Expected impact:
Can improve visibility for searches with stronger buying intent.
Strengthen backlink authority
Medium Priority
SEO Authority
64
Gap
Why this matters:
Visible competitors have stronger directory, review-site, and local citation coverage.
Recommended action:
Build profiles on trusted directories, review platforms, supplier pages, and local business sources.
Expected impact:
Can improve trust signals and organic visibility over time.
Content Opportunities
Search Demand
Customer Questions
3
Questions
Why this matters:
These are search questions and long-tail phrases customers are already using. Turning them into FAQ sections, service pages, or blog content can help improve search visibility.
Recommended action:
- How much does roof repair cost in Tyler TX?
- What should I do after storm damage to my roof?
- Is metal roofing better than shingles in Texas?
Expected impact:
These questions can become FAQ sections, blog topics, service-page copy, and keyword targets.
Growth trajectory
Overall performance, digital presence, backlink authority, topic coverage, organic visibility, and service coverage over time.
Digital Presence & Platform Coverage
See how strong your overall online presence is based on reviews,
platforms, engagement, SEO authority, citations, and content depth.
Your Digital Presence
72.0
Overall online strength score for your business.
Market Average
74.0
Average digital presence score in this cohort.
Platform Presence
3
Social and digital platforms currently detected.
Market Insight
40
Businesses analyzed in the active digital presence cohort.
Platform Presence
See how common each platform is among businesses like yours. These percentages show the share of your competitive market that maintains a presence on each channel.
Website
91%
of businesses
Facebook
76%
of businesses
Instagram
38%
of businesses
X
9%
of businesses
LinkedIn
22%
of businesses
YouTube
14%
of businesses
TikTok
7%
of businesses
Who Dominates Online in Your Market
See which businesses are showing up in Google Maps, regular Google search, paid ads, and overall online presence.
Most Visible in Google Maps
Businesses showing up most often in Google’s map results when customers search locally.
2
Superior Roofing
31
Times Seen in Google Maps
2.4
Average Placement
4.8
Customer Rating
281
Review Count
Lone Star Roof Pros
24
Times Seen in Google Maps
3.1
Average Placement
4.7
Customer Rating
194
Review Count
Businesses Running Google Ads
Domains showing up in sponsored Google ad placements for market keywords.
1
rapidroof.example
Appeared in 12 paid searches across 8 keywords · Avg ad position 1.8
Appeared in 12 paid searches across 8 keywords · Avg ad position 1.8
Most Visible in Google Search
Business websites appearing most often in regular unpaid Google search results.
1
| Business / Website | Search Visibility |
|---|---|
|
Superior Roofing
superior-roofing.example
|
Found in 36 of 21 searches |
Strongest Overall Online Presence
Businesses with the strongest mix of online presence, reviews, platforms, and customer activity.
3
| Business | Online Score | Platforms | Customer Activity | Reviews |
|---|---|---|---|---|
| Superior Roofing | 91 | 5 | — | — |
| Lone Star Roof Pros | 86 | 4 | — | — |
| Acme Roofing Co. | 72 | 3 | — | — |
Backlink Authority & Referring Domains
Compare your authority footprint against the businesses dominating
your current market cohort.
Your Backlink Authority
49.0
Developing
Ranked #13 of 42 businesses.
Ranked #13 of 42 businesses.
Market Average
63.0
Average backlink authority score across businesses
in your current market scope.
Referring Domains
34
Unique websites currently linking back to your business.
Spam Risk
3.0
Lower spam scores generally indicate a healthier backlink profile.
Most Common Referring Domains
Domains most frequently appearing across businesses
in your market.
Service Coverage & Market Services
See how complete your service offering looks compared to the services commonly shown by businesses in your market.
Your Service Coverage
61.0
How well your listed services match common services in this market.
Rank #9 of 42
Rank #9 of 42
Market Average
68.0
Average service coverage score for businesses in your current market cohort.
Tracked Services
10
Common services detected across businesses in this market.
Service Gaps
Review
Rows marked “Cohort” may be services competitors show that your profile may not list yet.
Most Common Market Services
Green rows indicate services your business already has listed.
10
Market Topics & Search Opportunities
See which services and topics businesses in your market emphasize, and discover search opportunities backed by real demand.
Your Keyword Coverage
46.0
Your visibility across important market search keywords.
Rank #11 of 42
Rank #11 of 42
Market Average
58.0
Average keyword coverage score for businesses in your current market cohort.
Tracked Keywords
8
Market keywords currently represented across the active cohort.
Keyword Opportunities
4
Demand-backed search terms that may help expand your market visibility.
Competitor Focus Areas
Topics and services most frequently emphasized by competitors in your market.
8
Explore Market Topics
Search through the keywords found across this market.
Live
roof repair tyler tx — used by 39 businesses
metal roofing tyler tx — used by 34 businesses
emergency roofer near me — used by 31 businesses
storm damage roof inspection — used by 28 businesses
roof replacement tyler tx — used by 26 businesses
commercial roofing tyler tx — used by 24 businesses
flat roof repair — used by 19 businesses
roof leak repair near me — used by 18 businesses
Top Search Opportunities
These search terms combine strong search demand, commercial value, and competitive opportunity within your market.
Keywords Explained
Live demand data
roof repair tyler tx
Excellent opportunity with strong demand.
92
Score
Monthly Searches
90
CPC
$6.56
Competition
Unknown
metal roofing tyler tx
Excellent opportunity with strong demand.
81
Score
Monthly Searches
40
CPC
$23.75
Competition
Unknown
emergency roofer near me
Strong opportunity worth pursuing.
78
Score
Monthly Searches
110
CPC
$18.4
Competition
Unknown
storm damage roof inspection
Strong opportunity worth pursuing.
72
Score
Monthly Searches
70
CPC
$12.25
Competition
Unknown
Service area map
Geographic footprint for the active comparison scope, using the same premium map treatment as the cohort view.
You only
Shared
Industry only